Privacy policy

Privacy policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it has no consequences. This only applies if no other information is provided in the following processing operations.
“Personenbezogene Daten” sind alle Informationen, die sich auf eine identifizierte oder identifizierbare natürliche Person beziehen.

Collection and processing when using the contact form 
When you use the contact form, we only collect your personal data (name, e-mail address, message text) to the extent that you have provided. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent.
You can withdraw your consent at any time by notifying us without affecting the lawfulness of processing based on consent before its withdrawal. We will only use your e-mail address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The purpose of data processing is to improve your shopping experience and simplify order processing. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.

Use of the e-mail address for sending newsletters
We use your e-mail address independently of the contract processing exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.

Your data will be passed on to a service provider for e-mail marketing as part of order processing. Your data will not be passed on to other third parties.

Your data will be transferred to a third country for which an adequacy decision of the European Commission is available.

Forwarding the e-mail address to shipping companies to inform them about the shipping status
We will pass on your e-mail address to the transport company as part of the contract processing if you have expressly consented to this during the ordering process. The purpose of forwarding is to inform you by e-mail about the shipping status. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time by notifying us or the transport company without affecting the lawfulness of processing based on consent before its withdrawal.

Use of PayPal
All PayPal transactions are subject to the PayPal privacy policy. This can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-prev?locale.x=de_DE

Cookies 
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on the user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again. We use cookies for the purpose of making our website more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a page change.

We also use cookies on our website for the purpose of enabling an analysis of the surfing behavior of our site visitors.

Furthermore, we use cookies for the purpose of subsequently addressing site visitors on other websites with targeted, interest-based advertising.

The processing is carried out on the basis of Section 15 (3) TMG and Art. 6 (1) lit. f GDPR from the legitimate interest in the above-mentioned purposes.
The data collected from you in this way is pseudonymized by technical precautions. It is therefore no longer possible to assign the data to your person. The data is not stored together with your other personal data.
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6 (1) f GDPR.
Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent.
You can find out how to manage (including deactivating) cookies in the most important browsers by clicking on the links below:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Use of Google Analytics 
We use the web analysis service Google Analytics from Google Inc (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. The purpose of data processing is to analyze this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses cookies to help the website analyze how users use the site. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Your data may be transmitted to the USA. An adequacy decision by the European Commission is in place for data transfers to the USA. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR from the legitimate interest in the needs-based and targeted design of the website. You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6 (1) f GDPR.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link [https://tools.google.com/dlpage/gaoptout?hl=de]. You can set an opt-out cookie to prevent Google Analytics from collecting data across all devices. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt out on all systems and devices used for this to be fully effective. If you click here, the opt-out cookie will be set: Deactivate Google Analytics.
Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html or under https://www.google.de/intl/de/policies/.

Use of Google Adwords conversion tracking 
We use the online advertising program "Google AdWords" on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service of Google Inc (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). When you click on an advertisement placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you have clicked on the ad and have been redirected to this page. Each Google AdWords customer receives a different cookie. It is therefore not possible for cookies to be tracked via the websites of AdWords customers.
The information collected with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR from the legitimate interest in targeted advertising and the analysis of the impact and efficiency of this advertising.
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6 (1) f GDPR.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You will then not be included in the conversion tracking statistics.
You can also deactivate personalized advertising for you in the Google advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de In addition, you can deactivate the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implement the further information on the opt-out mentioned there.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/

Use of Facebook Remarketing
Wir verwenden auf unserer Website die Remarketing-Funktion „Custom Audiences“ der Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”).
This function is used to target visitors to the website with interest-based advertising on the Facebook social network.
The Facebook remarketing tag has been implemented on the website for this purpose. This tag establishes a direct connection to the Facebook servers when you visit the website. This tells the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalized, interest-based Facebook ads. Processing is carried out on the basis of Art. 6 (1) lit. f GDPR for the legitimate interest in the above-mentioned purpose.
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6 (1) f GDPR.
To do this, you can use the remarketing function "Custom Audiences" here deactivate.
For more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy, please refer to Facebook's privacy policy at https://www.facebook.com/about/privacy/.

Use of Google AdSense 
We use the AdSense function of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.
This function serves the purpose of renting out advertising space on the website and targeting visitors to the website with interest-based advertising.
This function is used to display personalized, interest-based advertisements from the Google Display Network to visitors to the provider's website. Google uses cookies that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.
The processing is carried out on the basis of Art. 6 (1) lit. f GDPR for the legitimate interest in the above-mentioned purpose.
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6 (1) f GDPR.
You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de.
You can also deactivate the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implement the further information on the opt-out mentioned there.
You can also prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.
Further information and Google's privacy policy can be found at: https://www.google.com/policies/technologies/ads/, https://www.google.de/policies/privacy/

Use of social plug-ins by means of "Shariff" 
Wir verwenden auf unserer Website Plug-ins sozialer Netzwerke. Damit Sie die Kontrolle über Ihre Daten behalten, nutzen wir die datenschutzsichere „Shariff”-Schaltflächen.
Without your express consent, no links to the servers of the social networks will be established and consequently no data will be transmitted.
"Shariff" is a development by specialists at the computer magazine c't. It enables more privacy on the Internet and replaces the usual "Share" buttons of social networks. You can find more information about the Shariff project here https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html.
When you click on the buttons, a pop-up window appears in which you can log in to the respective provider with your data. A direct connection to the social networks is only established after you have actively logged in.
Durch Ihr Login geben Sie Ihre Zustimmung zur Übertragung Ihrer Daten an den jeweiligen Social Media Anbieter. Hierbei werden u.a. sowohl Ihre IP-Adresse als auch die Information, welche unserer Seiten Sie besucht haben übermittelt. Sollten Sie gleichzeitig mit einem oder mehrerer Ihrer sozialen Netzwerk Konten verbunden sein, werden die gesammelten Informationen auch Ihren entsprechenden Profilen zugeordnet. Diese Zuordnung können Sie nur dadurch verhindern, dass Sie sich vor dem Besuch unserer Website und vor Aktivierung der Schaltflächen aus Ihren Social Media Konten ausloggen. Nachstehend benannte soziale Netzwerke sind mittels der “Shariff”-Funktion eingebunden.
You can find more information on the scope and purpose of the collection and use of the data as well as your rights and options for protecting your privacy in this regard in the linked data protection notices of the providers.

Google+ of Google Inc. (1600 Amphitheatre Parkway, Mountain View, California, 94043 USA) https://www.google.com/intl/de/+/policy/+1button.html

Twitter of Twitter Inc. (795 Folsom St., Suite 600, San Francisco, CA 94107, USA) https://twitter.com/privacy

Pinterest of Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA) https://about.pinterest.com/de/privacy-policy

Instagram of Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA) https://help.instagram.com/155833707900388

Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then in accordance with statutory retention periods, in particular under tax and commercial law, and then deleted after the period has expired, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights in accordance with Art. 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
In accordance with Art. 21 (1) GDPR, you also have the right to object to processing based on Art. 6 (1) f GDPR and to processing for the purpose of direct marketing.

Please contact us if you wish. You will find the contact details in our imprint.

Right to lodge a complaint with the supervisory authority
In accordance with Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that your personal data is being processed unlawfully.

Right of objection
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
After an objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the establishment, exercise or defense of legal claims.

If personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. Once you have objected, we will stop processing the data concerned for the purpose of direct marketing.

last update: 25.04.2018